Select Page

Text Message Marketing for Races

Grow your race with customizable SMS marketing campaigns & keep your registrants in the loop with SMS alerts & updates

Why does my race need text marketing?

If you’re interested in growing your race, both email & text need to be a part of your marketing attack

The One-Two Punch

If your goal is to grow your race, we believe that the best approach is a strategic combination of email and text message marketing. Individually, both mediums offer several unique benefits, and cons. However, when you supplement your existing email campaigns with expertly timed text messages it allows you to maximize your database, and plug any holes in your marketing campaigns.


Consumers That Prefer Texts


Open Rate


Click Through


Results from our partnered events speak for themselves with an average increase in registrants of 141%, a 48x return on investment!


Increase in Registrants

Return on Investment

About Us

Co-founders: Ryan & Colin Henry


We created OwnerAlly to provide race directors with a highly effective way to reach their participants and grow their events.


We have deep endurance sports experience as founding members of RaceWire, a registration software and timing service provider for races. Coupling software with outstanding service allowed us to quickly grow RaceWire to the largest company of its kind in the United States with thousands of happy race directors and millions of text messages sent to tired but satisfied participants.

Text Messaging for Race Directors: Features

Market your race reliably, with our easy-to-use software

Race text message marketing

Send Bulk SMS

Easily send text messages to your whole database or slice and dice messages catered toward specific participants

Scheduled text messages

Set it and forget it style system for important dates like price increase and swag cut-offs

Bulk Importing/Tagging

Import your entire race database in minutes and tag participants to manage year over year participation


Two-way SMS chat

Communicate with participants directly to answer simple questions via two way chat. On average, 89% of consumers prefer text messages as their communication medium

Opt-out management

Our software manages new opt-outs so that you don’t have to

Data Privacy

Your data is your data. We will never sell or share your data without your permission

Two way SMS chat

Text Marketing: Pricing

Calculate your race's text message campaign

*based on 160 character message

No set up fees

Pay as you text

Cancel anytime


Will you help me import my data?

Sure! The platform is self-service if you’d prefer to DIY, but we’re more than happy to pull in your data.

How much does it cost?

$0.04 per SMS message sent or received. Contact us for volume pricing if you plan on sending more than 10,000 messages per month.

Do I get my own number?

You sure do! This lets you use the number as a dedicated hotline for runners to call or text leading up to your events.

Am I locked into any long-term contact?

Nope! The platform is pay as you go with no monthly minimum or set up fees.

Contact Us

Call Now Button